“Buying wine is a political act.” Jonathan Nossiter.

The above quote from writer, director and sommelier Jonathan Nossiter indicates the important that our wine-buying choices have – above all for industry professionals – and how much influence they have on the market and agriculture.

The world of wine professionals is wide: from importers to distributors, restaurateurs to sommeliers, merchants to journalists who play an important role in influencing the choices of the general public toward wines that are made using virtuous production methods rather than the products of industrial agriculture, which makes heavy use of synthetic chemicals and damages the land.

Among wine professionals we include all those who function as intermediaries between producers and consumers, and who play a role in influencing the choices of both groups.

The story of a certain wine can be told in different ways: with a detailed catalogue which applies stringent selection criteria, with a wine list that proposes combinations with certain foods, paying great attention to the agricultural methods behind both, with articles, books or films that offer the public a detailed narration devoid of prejudice.

The Slow Wine Fair is aimed at all those professionals who share a certain idea of wine: a wine that’s good, clean and fair, as described by the Manifesto.

At the Slow Wine Fair…

Professionals can explore the Fair, meet the producers, and organize meetings to learn more. They’ll find a selection of wines made with respect for the environment, with love for the landscape and the good of the agricultural community, and with respect for the workers.

They can participate in Masterclasses to learn more about vintages, terroir and producers, and organize meetings with specific producers of interest.

Professionals give winemakers the chance to continue their path toward virtuous change in winemaking and, more generally, in agriculture. They can also communicate with consumers, contributing to the shaping of public opinion and awareness.

Cover image: Alessandro Vargiu