From the beginning of the 1980s we saw the first revolution in the wine world, when it was transformed from a foodstuff into a hedonistic product.

Now, in light of the profound transformations that have changed the system of its production worldwide, it’s time to rethink and rewrite the role of the winery.

Viticulture is among the largest consumers of fungicides and insecticides, and therefore responsible for pollution and damage to the biodiversity of flora (through the use of herbicides and desiccants) and fauna among the vine rows. In the most prestigious wine-growing areas grapevines have become a predominant monoculture, impoverishing the vitality of the soil and eradicating all the other, less-profitable agricultural products, as well as the fallow fields and woodlands that are essential for a healthy ecosystem. The problems are numerous, profound and historic. If we want to create a virtuous revolution that completely transforms viticulture then we need a collective effort united by a desire for change among all those who love wine.

Wineries can make commitments in three precise directions that will have a great impact both on agriculture and the way wine lovers view them. The first is environmental sustainability, the second is landscape protection and last but not least, the social and cultural role that they can play in the areas they live and work in.

From the Manifesto, to the Coalition, to the Slow Wine Fair

A solid starting point for this wide-ranging and international effort was provided with the presentation of the Slow Food Manifesto for good, clean and fair wine in Bologna in October 2020. These guidelines indicate a path forwards that wineries should take in order to transform themselves into the drivers of change mentioned above.

And so the international Slow Wine Coalition was born, made up of all the signatories of the Manifesto: its objective is to foster dialog among different wine-growing regions, to embolden its members and motivate them to take concrete actions that support winemakers in this process of growth and transformation, and to encourage them to take these important steps towards a greater awareness of their role with speed and consistency.

Slow Wine Fair brings together hundreds of Italian and international wineries united by their spirit; one that promotes a new productive system in which wineries are drivers of sustainable development, defenders of the landscape and promoters of the social, cultural and economic growth of rural areas.

To develop these ideas and communicate them with the rest of the world, Slow Wine Fair includes three days of commercial meetings and conferences involving industry professionals and the general public.

Be part of the revolution… Sign the manifesto!

Organized by BolognaFiere and Sana based on a concept by Slow Food, Slow Wine Fair is the international fair dedicated to good, clean and fair wine. Conferences, masterclasses and around 1000 wineries from Italy beyond, with over 5000 labels in total. Sign up to the newsletter for updates. #SlowWineFair2024

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